| EarthLink
Teams With New York DJ Junior Vasquez to Present Limited-Release
Music CD [13th May 2003]
ATLANTA,
May 13, 2003 /PRNewswire-FirstCall via COMTEX/ -- EarthLink
(ELNK) , one of the nation's leading Internet service
providers, has teamed with well-known New York DJ Junior
Vasquez to present an exclusive, limited-release music
CD by Grammy-award nominee Heather Headley.
Available
now in the May issue of Advocate magazine, the CD features
three songs by Headley, along with EarthLink's Internet
access software. The songs, available free of charge,
include Vasquez's club mixes of "I Wish I Wasn't,"
and "He Is," along with the album version
of "He Is." The CD will also be available
later this month in the June issue of Out magazine.
"EarthLink's
efforts to reach out to new customers are as diverse
as our customers themselves. By bundling our access
software with music, EarthLink is using a simple and
fun way to better connect with potential new subscribers,"
said Elizabeth Halkos, brand manager for EarthLink.
Halkos
noted that the club mixes by Junior Vasquez will be
available exclusively through the EarthLink white-label
CD, and added that EarthLink plans to bundle its software
with additional white-label music CDs in the future.
White-label CDs received their unique name from the
white-label remix albums that circulate among record
labels, DJ and club circles.
In
addition to being available through Advocate and Out
magazines, the EarthLink white-label CDs will be distributed
at national Pride events in partnership with the Human
Rights Campaign.
Osmosis
Medialab, a New York-based advertising and marketing
agency focused on the gay community, designed the white-label
CD campaign.
About
EarthLink
EarthLink
is the Internet service provider (ISP) solution for
an impatient world. Headquartered in Atlanta, EarthLink
has earned a national reputation for outstanding customer
service and its suite of online products and services.
According to J.D. Power and Associates, EarthLink is
ranked Highest in Customer Satisfaction Among Dial-up
ISPs and tied in the ranking for Highest Customer Satisfaction
Among High-Speed ISPs. Serving approximately 5 million
subscribers, EarthLink offers what every user should
expect from their Internet experience: high-quality
connectivity, minimal drop-offs and ISP- generated intrusions,
and customizable features. Whether it's dial-up, high-
speed, Web hosting or wireless Internet service, EarthLink
provides the tools that best let individuals use and
enjoy the Internet on their own terms. Learn more about
EarthLink through its Core Values and Beliefs or by
calling (800) EARTHLINK and visiting EarthLink's Web
site at www.earthlink.net.
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