| Interland
Launches Industry's First Comprehensive Solution to
Help Small and Medium Businesses Achieve Success Online
[5th May 2003]
ATLANTA,
May 5, 2003 (BUSINESS WIRE) -- New "Business Solutions"
Portfolio Provides Complete Toolset for Building, Managing
and Promoting a Professional Online Presence.
Interland
(INLD) , the leading provider of Web hosting and online
services for small and medium businesses (SMBs), today
announced the launch of Interland's Business Solutions,
the only complete suite of tools and services to help
SMBs build, manage and promote a professional online
presence.
Interland's
Business Solutions, which includes two options, Online
Basics(TM) and Online Marketing Suite(TM), provides
all the tools a business needs to be successful online
including business email, Web site building tools, marketing
and promotions services, blueHALO(TM) hosting and unlimited
7x24 phone support. This comprehensive offering enables
non-technical small and home-based businesses to break
down the two major barriers to online success: complexity
and cost.
"Interland
is dedicated to small business success, providing the
support, advice and services needed to deliver tangible
results online," said Joel J. Kocher, chairman
and chief executive officer of Interland. "More
small and medium-sized businesses run their Web sites
on Interland's systems than any other company in the
world. With the launch of Business Solutions, our customers
gain an additional competitive advantage with the ability
to create and market a professional online presence
that delivers maximum impact with minimal investment."
Interland
recognizes that the 21 million small and home-based
business owners are becoming increasingly aware of the
benefit of the World Wide Web, though many continue
to struggle with developing effective sites, executing
proven online marketing programs, promoting their sites
in relevant search engines, and creating additional
selling opportunities through e-commerce applications.
A
recent survey of small businesses conducted by Interland
revealed that only one-third of those interviewed have
a Web site, reinforcing a major opportunity. "Small
businesses are struggling for online visibility,"
said small business expert Kim T. Gordon, president
of National Marketing Federation Inc. "Interland's
Business Solutions changes the game. Now small business
owners can easily build online identities, promote their
sites and interact with their customers, all of which
are essential to building a successful online presence."
Interland
includes its years of experience as the world's largest
SMB Web hosting provider to ensure Business Solutions
customers get everything they need to maximize their
success online.
"Interland,
a company that never lost focus on the SMB market, continues
to be a leader in providing tools that help SMBs build,
manage and promote an online presence," said Helen
Chan, senior analyst of small and medium business strategies
at the Yankee Group. "With Interland's Business
Solutions, SMBs don't have to deal with the frustration
of figuring out how to set up a Web site and how to
maximize their Web Site investment on their own."
Interland's
Online Basics package provides the necessary tools to
create an online presence. Users can easily build and
maintain a customized, professional Web site within
a few hours. Online Basics also includes a business
email address with up to 50 mailboxes, free domain name
for one year, 24 x 7 technical assistance, and hosting
services all for one affordable price.
Interland's
Online Marketing Suite provides every feature found
in Online Basics plus additional features and services
to help businesses market and sell via the Web. Users
have access to proven online marketing tools such as
E-mail Manager, which enables users to send and track
rich e-mail communications; Search Engine Manager, which
lets user easily submit their Web site to more than
100 of the top search engines including Google, Alta
Vista and Lycos; and E-Store Builder, a new class of
store front creation tool which lets merchants and service-based
companies sell products and services online without
the need to learn complex applications.
In
addition, businesses have access to a unique set of
tools and services that further enhance customer interaction
and transaction capabilities. These tools and services
feature integrated offerings with industry leaders such
as Google, PayPal and Amazon to provide customers with
additional integrated marketing capabilities and sales
functions including Google Adwords, site optimization
and submission services, easy to use e-commerce capabilities,
a specialized Amazon store connector, business blogging,
online business forms and appointment scheduling functions.
More
information about Business Solutions packages is available
by visiting: www.interland.com/sb/.
About
Interland
Interland,
Inc. (INLD) is the leading Web hosting and online services
company dedicated to helping small and medium businesses
achieve success by providing the knowledge, services
and tools to build, manage and promote businesses online.
Interland offers a wide selection of online services,
including standardized Web hosting, e-commerce, application
hosting, and Web site development, marketing and optimization
tools. For more information about Interland, please
visit www.interland.com.
SOURCE:
Interland, Inc.
For
Interland, Atlanta
Edelman
Marisa Puthoff, 404/262-3000 x6346
marisa.puthoff@edelman.com
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