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LogicBoxes Announces Automation Software for ICANN Accredited Registrars [11th December 2003]

LogicBoxes (www.logicboxes.com), a division of Directi (www.directi.com), a leading Web Services provider, announced today its flagship Product facilitating Business Process Automation of ICANN Accredited Registrars. The Product - OrderBox, is the ONLY TRUE multi-level Reseller Product designed from ground up to automate the business of an ICANN Accredited Registrar, and is currently powering ICANN Accredited Registrars such as Directi.com, Signdomains.com and several others currently in the pipeline.

OrderBox offers the most advanced feature set available to Domain Registrars today - with Infinite-Level branded Reseller functionality, Multi-platform API, Multi-Lingual Control Panels for Resellers and Customers, Payment Gateway Integration, Billing and Payment Collection modules, Comprehensive set of TLDs, allied Services such as Domain Forwarding, Mail Forwarding, DNS and much more.

"There are over 180 ICANN Accredited Registrars worldwide and the competition is stiff," according to Bhavin Turakhia, CEO Directi, "The top ten Registrars offer a slew of features and services which make it difficult for the upcoming Registrars to compete. OrderBox offers a ZERO Investment, ZERO Risk, tried and tested platform for ICANN Accredited Registrars to compete on a global scale with the larger Registrars, with a competing set of Products, Services and features for their Customers and Resellers."

LogicBoxes also offers consulting services to aspiring ICANN Accredited Registrars for obtaining ICANN Accreditation. In most cases, ICANN Accreditation processes take a long time for applicants, due to lack of information and improper/incomplete applications, requiring multiple iterations. LogicBoxes cuts down that time by almost 50% and assists aspiring applicants in preparing the application, liasioning with ICANN, and post-accreditation deployment of the OrderBox Suite to facilitate
complete automation of all business processes.

"OrderBox represents over 400 man-months of development," says Bhavin Turakhia, "We have a 25 people development team, continuously working on adding newer features and Products to the OrderBox. It is not possible for any single ICANN Accredited Registrar to make investments of this scale. We spread the cost of this development across multiple Registrars thus offering the benefits at a cost less than 1/8th of what it would cost to build and manage the system themselves"

As an ICANN Accredited Registrar there are numerous compliances to be followed. These include WDRP, UDRP, WHOIS accuracy etc. The OrderBox streamlines all of these compliances into automated workflows. Additionally with the OrderBox, a Registrar is buying into a tried and tested, continuously growing, and functional platform for Domain Registration and allied services. The OrderBox system is currently managing thousands of names and requests on a daily basis, and in its
current architecture is easily capable of scaling to millions of requests.

Pricing and Availability:
The OrderBox is priced more as a Cost Reduction exercise than as a Product purchase. The are no upfront fees or recurring fees. OrderBox is offered as a Hosted Solution to Registrars for a flat rate of only 20 cents per Domain year.

About LogicBoxes:
LogicBoxes is the software division of Directi, a global Web Services company, serving the online needs of thousands of worldwide Customers. The primary focus of LogicBoxes revolves around building automation solutions for the Domain Registration and Web Hosting Industry. The Product portfolio represents complete automation of all business processes of Web Hosting / Domain Registration / Dedicated Server companies of all sizes. All LogicBoxes Products represent years of
research, knowledge and market experience in various facets of the Web Hosting industry.

About Directi:
Directi a privately held Web Services company founded in 1999 is one of the fastest growing Domain Name Registration Service Providers worldwide. DirectI's strategy focuses on Resellers and Low Prices. Directi's Service Portfolio includes Domain Name Registration, Web Hosting Automation Products, Payment Gateway Services, Colocation, Digital Certificates, Managed DNS Services, Domain Forwarding, Mail
Solutions and various other services.



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