| Report:
Web Hosts Need to Communicate Benefits to Customers
[14th April 2003]
NAVARRE,
Florida, April 14, 2003 -- Even in a slow economy, a
small-business Website provides most owners with benefits
that outweigh the cost, and Web hosting providers can
better market their services by highlighting those benefits,
according to a new report from The ebi Group.
"Successful
Marketing in a Down Economy: Eight Things to Tell Small-Business
Customers
About Web Hosting" covers the key benefits to having
a small-business Website, based on research by The ebi
Group and small-business organizations. The benefits
include positive return on investment, increased competitiveness
and improved sales across multiple channels.
"Web
hosts targeting the small-business audience need to
better emphasize the real value of having an online
presence," said Shirley Siluk Gregory, senior analyst
with The ebi Group. "This report provides eight
clear and compelling reasons for why most small businesses
need a Website."
"Successful
Marketing in a Down Economy" can be downloaded
for free from The ebi Group's Website at http://www.ebigroup.com/products/whitepapers.php.
For more information, visit The ebi Group's Website
at http://www.ebigroup.com, call the ebi Group at 850-936-4184
or fax 850-939-4953.
About the ebi Group
The ebi Group is an e-business analyst organization
that focuses on the small- and medium-sized enterprise
(SME) market for technology products and services. It
was founded by industry veterans with a decade-plus
experience in small-business management, business and
technology journalism, and e-business trend-tracking
and analysis.
Based
in Navarre, Florida, the ebi Group specializes in marketing
studies, white papers, industry guides, customer service
assessments, e-business strategies and website assessments
for technology products and services providers that
target the SME market. For more information, call the
ebi Group at 850-936-4184, send an email to info@ebigroup.com
or visit the ebi Group
website at http://www.ebigroup.com.
For
more information: http://www.ebigroup.com/products/whitepapers.php
########
Connie
Thomas
The ebi Group
P.O. Box 5900
Navarre , FL 32566 US
connie@ebigroup.com
http://www.ebigroup.com
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