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Zale Corporation Selects GSI Commerce to Provide Multichannel e-Commerce Solution for All of its Brands [May 25, 2005]

KING OF PRUSSIA, Pa., May 25, 2005 /PRNewswire-FirstCall via COMTEX/ -- GSI Commerce Inc. (GSIC) today announced it has signed a multiyear agreement with Zale Corporation (ZLC) to provide North America's largest specialty retailer of fine jewelry with multichannel e-commerce solutions for each of its brands. Zale Corporation brands include: Zales Jewelers, Zales Outlet, Gordon's Jewelers, Bailey Banks & Biddle Fine Jewelers and Piercing Pagoda in the United States as well as Peoples Jewellers and Mappins Jewellers in Canada.

GSI Commerce's solution will replace systems currently operated in-house by Zale. GSI Commerce will provide an e-commerce solution for all Zale brands covering multichannel initiatives and customer care operations. The agreement encompasses the full technology platform, including site administration, the Web commerce engine, Web hosting and infrastructure, order management and business intelligence.

"We believe there is further growth opportunity available for our brands through the Web and through associated multichannel efforts," said Bernard Sensale, senior vice president of marketing for Zale Corporation. "GSI Commerce provides us with a robust, flexible and integrated e-commerce solution. Our brands, both in the U.S. and Canada, can use this platform to grow their online businesses and maximize the online channel as a complement to our national store base."

"We are excited to enter our seventh merchandise category by partnering with the largest specialty retailer of fine jewelry in North America," said Damon Mintzer, executive vice president for GSI Commerce. "The jewelry category is one of the fastest growing areas of online retailing. We believe that our e-commerce platform and expertise, coupled with Zale Corporation's powerful brands and merchandising capabilities, is a winning combination to create success for both companies."

About GSI Commerce
GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: core technology, supporting infrastructure and partner services. We either operate, or will operate pursuant to signed agreements, all or portions of the e-commerce businesses for approximately 50 partners.

About Zale Corporation
Zale Corporation is North America's largest specialty retailer of fine jewelry operating approximately 2,330 retail locations throughout the United States, Canada and Puerto Rico, as well as online. Zale Corporation's brands include Zales Jewelers, Zales Outlet, Gordon's Jewelers, Bailey Banks & Biddle Fine Jewelers, Peoples Jewellers, Mappins Jewellers and Piercing Pagoda. Through its ZLC Direct organization, Zale also operates online at http://www.zales.com and http://www.baileybanksandbiddle.com. Additional

information on Zale Corporation and its brands is available at http://www.zalecorp.com.

Forward-Looking Statements

All statements made in this release, other than statements of historical fact, are forward-looking statements. The words "anticipate," "believe," "estimate," "expect," "intend," "may," "plan," "will," "would," "should," "guidance," "potential," "continue," "project," "forecast," "confident," "prospects," and similar expressions typically are used to identify forward- looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce and the industries and markets in which GSI Commerce and its partners operate. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions, which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce's business, financial condition and operating results include the effects of changes in the economy, the impact of FAS 123R, consumer spending, the financial markets and the industries in which GSI Commerce and its partners operate, changes affecting the Internet and e- commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with strategic partners, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, the ability of GSI Commerce to successfully integrate its acquisitions of other businesses, if any, and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements, except as otherwise specifically stated by GSI Commerce.

GSI Commerce Contacts:
GSI Commerce
Michael Conn Greg Ryan
Senior Vice President, Director, Corp. Communications
Corp. Development tel: 610-491-7294
tel: 610-491-7002 e-mail: ryang@gsicommerce.com
e-mail: connm@gsicommerce.com

Zale Corporation Contact:
David H. Sternblitz
Vice President and Treasurer
(972) 580-5047


SOURCE GSI Commerce Inc.



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