Google
Agrees to Acquire Urchin [March 28, 2005]
MOUNTAIN
VIEW, Calif., Mar 28, 2005 (BUSINESS WIRE) -- Google
Inc. (GOOG) today announced it has agreed to acquire
Urchin Software Corporation, a San Diego, California
based web analytics company.
Financial terms of the deal were not
disclosed.
Urchin is a web site analytics solution
used by web site owners and marketers to better understand
their users' experiences, optimize content and track
marketing performance. Urchin tools are available as
a hosted service, a software product and through large
web hosting providers. These products are used by thousands
of popular sites on the Internet.
Google plans to make these tools available
to web site owners and marketers to better enable them
to increase their advertising return on investment and
make their web sites more effective.
"We want to provide web site owners
and marketers with the information they need to optimize
their users' experience and generate a higher return-on-investment
from their advertising spending," said Jonathan
Rosenberg, vice president of product management, Google.
"This technology will be a valuable addition to
Google's suite of advertising and publishing products."
The acquisition is subject to customary
closing conditions. Google anticipates that the acquisition
will close before the end of April.
About
Google Inc.
Google's
innovative search technologies connect millions of people
around the world with information every day. Founded
in 1998 by Stanford Ph.D. students Larry Page and Sergey
Brin, Google today is a top web property in all major
global markets. Google's targeted advertising program,
which is the largest and fastest growing in the industry,
provides businesses of all sizes with measurable results,
while enhancing the overall web experience for users.
Google is headquartered in Silicon Valley with offices
throughout North America, Europe, and Asia. For more
information, visit www.google.com.
Google is a registered trademark of
Google Inc. All other company and product names may
be trademarks of the respective companies with which
they are associated.
SOURCE: Google Inc. |
