Go
Daddy Retains The Ad Store For New Ad Campaign
[January 12, 2005]
SCOTTSDALE,
Ariz. (January 12, 2005) – The Go Daddy Group,
Inc., parent company of GoDaddy.com, the No. 1 registrar
of domain names, announced today that it has hired The
Ad Store to create its advertising campaign for the
media venues of television, print and radio.
“As
Go Daddy continues to make substantial gains in popularity
among domain registrars, we recognized that now is the
time to begin a broader awareness generating campaign,”
said Bob Parsons, president and founder of Go Daddy,
recently ranked the fastest growing technology company
(# 8 overall) on the Inc. 500 List of America’s
Fastest Growing Privately Held Companies.
“We
chose The Ad Store because it is one of those rare agencies
whose final creative output delivers measurable results
for their clients,” added Parsons. “We were
attracted by their work for JetBlue Airways and mike’s
hard lemonade, and impressed by their ability and enthusiasm.”
The
Ad Store was founded in 1993 by Paul Capelli, who believed
there was a better way to provide advertising services.
The Ad Store has committed itself to eliminating the
waste that typically accompanies client/agency advertising
relationships while at the same time, providing effective
communications solutions not typically found in smaller
agencies. “The only asset big advertising agencies
have over us is just that --- bigness,” said Capelli.
“We create work that delivers real results in
a short period of time without layers of bureaucracy.
And we have more fun getting there.”
“We’re
excited about working with Go Daddy,” added Cappelli.
“It’s a great, entrepreneurial company whose
business demands agility and response, and we love those
kinds of challenges.”
About
The Go Daddy Group, Inc.
The Go Daddy Group, the industry leader in domain name
registration, enables individuals and businesses to
acquire, create and safeguard their unique identities
and brands on the Internet by offering a complete line
of web development tools including domain name registration,
hosting, email systems, SSL certificates and complementary
products and services. The Go Daddy Group includes three
ICANN-accredited domain name registrars: flagship registrar
GoDaddy.com (www.GoDaddy.com); membership-based registrar
Blue Razor Domains, Inc., (www.bluerazor.com) and reseller
registrar Wild West Domains, Inc., (www.wildwestdomains.com).
The Go Daddy Group also offers private domain name registration
services through Domains By Proxy, Inc., (www.domainsbyproxy.com),
and SSL Certificates through its SSL Certificate Authority,
Starfield Technologies, Inc., (www.starfieldtech.com).
The Go Daddy Group registers a new domain name every
7 seconds.
About
The Ad Store
Founded in 1993 by Paul Cappelli, The Ad Store has remained
independent. In addition to JetBlue Airways and mike’s
hard lemonade, it counts Loews Cineplex Entertainment,
Alitalia Airlines, eDiets.com, and Apple Core Hotels
among its clients. The Ad Store has eight offices worldwide
and is headquartered in New York.
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Contact:
Nick Fuller
Communications Manager
480.505.8800 ext. 4435
nfuller@godaddy.com
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