Prosidio Debuts Phlog Publishing with MyPhoto; Brings World's First Photo Blogs with Phlog Technology to the Home and Small Business [January 6, 2005]

LAS VEGAS, Jan 6, 2005 (BUSINESS WIRE) -- Prosidio(TM) introduced today, at the International Consumer Electronics Show in Las Vegas, MyPhoto(TM) 3, the world's first PC application to publish Phlog(TM) albums -- online photo blogs of digital photos. Prosidio's unique technology makes it easy to publish entire photo web sites with dozens of pictures in a matter of minutes -- to the most popular web servers. Now, for the first time, photos and all of the descriptive content in an album can be downloaded with a simple click on the Phlogo(TM) that appears on each page. MyPhoto is available immediately for $49.95 U.S. through Prosidio's online store (http://www.prosidio.com/).

"MyPhoto brings unprecedented freedom to everyone who owns a digital camera," said Douglas Kryzan, co-founder of Prosidio, Inc. "Almost anyone taking digital photographs will tell you that they feel that their photos are trapped -- inside the camera or on their desktop computer. Today, MyPhoto changes all that, making it easy to publish and share the high-resolution photos you just uploaded from a camera with your friends and family thousands of miles away, just minutes later. And they can then print those same, high-resolution photos on their home printer."

About MyPhoto

MyPhoto is the first product to make use of new Phlog publishing technology which enables photo albums to be published to the web and their contents immediately downloaded -- including full-resolution, original images suitable for printing. Key features include:

-- Entire photo albums can be published to the web in as few as
three clicks, no web authoring required

-- High-resolution Phlog albums can be instantly imported from
the web to personal photo libraries

-- Automatic announcement of new albums using an integrated email
engine

-- Built-in networking technology eliminates the need for costly
and complicated file transfer applications

-- Customized layouts ranging from contemporary to professional
make it easy to personalize Phlog albums

-- Compatible with the widest range of FTP and web hosting sites,
no special servers or tools required

"Our user's enthusiasm for the power that MyPhoto brings has us tremendously excited," said Christopher Kryzan, co-founder of Prosidio. "We are finding that Phlog technology is essential wherever digital photos are taken. MyPhoto will be used not only in the home, but also by small businesses, clubs and teams, event organizers and participants."

About Phlog Technology
Sites created with MyPhoto can be viewed on standard web browsers, and include a variety of features, such as automatic thumbnail generation and slideshow playback. All Phlog sites include a Phlogo button which, with a single click, launches an automated download of the site contents -- photos, titles, captions, organization, and descriptive data -- into the viewer's copy of MyPhoto running on their desktop computer.

About Prosidio
Prosidio Inc. is based in Los Altos, California, in the heart of California's Silicon Valley, where it has developed unique expertise in making advanced technology accessible. Prosidio's core strengths include in-depth knowledge of consumer applications, digital imaging, publishing engines and web technology. Information about Prosidio and its products can be found at http://www.prosidio.com/.

JavaScript Visual Framework, MyPhoto, MyPhlog, Phlog, Phlogo, the Phlog logo (Phlogo), Phlogger, Phlogs, PhotoBridge, Prosidio, the Prosidio logo and "Set Your Photos Free" are trademarks of Prosidio, Inc.

SOURCE: Prosidio, Inc.