Interland
Launches First National Paid Search Placement Program
Across Multiple Search Sites, Including Google, Overture,
MSN and AOL [October 4, 2004]
ATLANTA,
Oct 4, 2004 (BUSINESS WIRE) -- Interland, Inc. (INLD),
a leading provider of online services and Web hosting
for small and medium-sized businesses, announced today
the immediate availability of EzClicks(TM), a suite
of paid search advertising packages for small businesses.
EzClicks search advertising packages give subscribers
guaranteed traffic freeing them from the daunting task
of managing pay-per-click advertising campaigns across
multiple search sites.
Interland's newest lead-generating offering
reduces the time-consuming tasks small businesses face
when looking to execute paid search advertising campaigns.
Interland's search professionals manage all the details
associated with multiple paid search engine efforts
through one program that includes placements on more
than 30 sites such as Google, Overture, MSN and AOL.
Interland oversees the details, making sure keyword
purchases are completed on time; writing text ads; placing
bids; and monitoring and optimizing campaigns to keep
pace with marketplace changes, all backed by a traffic
guarantee. In addition, EzClicks users receive monthly
reports documenting keywords used and traffic secured.
"Driving leads is the life blood
of any small business operating today, and that principle
is critical for those looking for real online success,"
said Joel Kocher, CEO and chairman of Interland. "In
the last few years there has been a dramatic shift in
how consumers look for information about products and
services. With home PC adoption now north of 80 percent
and broadband connectivity in 23.1 million North American
homes today, clearly the battle for local customers
is playing out over the Internet. As this happens, the
role of a small business website is rapidly changing
from one of an online presence to a viable generator
of leads and sales.
"Our research shows that serious
small businesses are successfully using their websites
to drive as much as 20 percent of their sales leads,"
continued Kocher. "That's why Interland continues
to move its business beyond just hosting. We are the
one stop solution for online success."
Small businesses serious about using
the Internet know that just having a website does not
translate to increased sales. Rather, profiting from
being online means using the Web in a way that drives
prospective buyers to your site. With EzClicks, Interland
is the first to offer small business owners a cost-effective
program that delivers leads and maximizes marketing
investments across multiple search engines.
Using all the major search engines when
undertaking a search engine marketing campaign will
help maximize the impact, according to Kim T. Gordon,
president of National Marketing Federation Inc. "Paid
search is the one tactic that's sure to reach prospects
that are actively looking for what you sell," says
Gordon. "However, most small-business owners just
don't have the time or marketing expertise necessary
to negotiate with dozens of search providers, plus write
effective ads and listings, and this has limited their
ability to draw qualified customers and build sales.
Now Interland has removed that limitation from the online
marketing success equation."
Earlier this year a nationwide survey
of small businesses with websites revealed a clear preference
for online marketing tools over traditional marketing
methods. Interland asked small business owners to select
three marketing tools critical in driving business for
their companies. Topping the list were websites (69
percent), followed by search engine keywords (36 percent)
and then community relations (35 percent). PR/Media
placements ranked fourth (27 percent). Email marketing
(24 percent) just beat out direct mail (22 percent),
and the Yellow Pages - a long-time small business marketing
tool - was seen as "critical in driving business"
by only 12 percent of the respondents. At the bottom
of the list were newspaper advertising (5 percent),
outdoor advertising (4 percent) and print coupons (2
percent).
Gordon says the efficiency, effectiveness
and - with the launch of services such as EzClicks -
the ease of using online marketing tools will continue
to spur more small businesses to reduce their reliance
on traditional off-line search tools, such as the yellow
pages.
"Many more small-business owners
took a serious interest in using search engines earlier
this year when the major search engines focused on refining
the technology behind local searches," says Gordon.
"When experts like the Kelsey Group start reporting
that 30 percent of the approximately 1.6 billon online
searches conducted weekly have a geographic or local
dimension, savvy small business owner's take notice.
Now, profiting from a paid search campaign by purchasing
keywords like 'residential plumbing + Atlanta' seems
less of a pipe dream and more of a real possibility."
High-end purse manufacturer Pursesnickety
is excited about the potential EzClicks holds for its
website, www.pursesnickety.com, in terms of both ease-of-use
and business value. "We're very aware of the benefits
of search engine marketing but, having tried to do it
on our own, we were very discouraged," said Deborah
Nail, founder and de-facto marketing executive for the
small accessory manufacturing company which employs
eight full-time people.
"Running our business, designing
new lines of purses, filling orders and building our
distribution channel are more than eight full-time jobs
right now," says Nail. "We spent an entire
Saturday trying to learn how to use keywords on one
search site, and in the end we gave up. Interland's
EzClicks packages are perfect for us, and I am sure
EzClicks will become a powerful way for us to drive
leads and sales to our website."
Interland's EzClicks are sold in packages
that guarantee different levels of qualified traffic
(or website visitors) over the course of 12 month. For
just $40 a month, Interland delivers 240 visitors a
year to a website, giving a small business an attractive
way to try pay-per-click advertising without the hassle
associated with learning how to use multiple paid search
programs. At a fraction of the cost of yellow page advertising,
mid-level packages such as EzClicks 600 are suited to
aiding businesses looking to quickly and cost effectively
increase website traffic and online sales volume. Power-users
can subscribe to an offering such as EzClicks 6000,
perfect for high-volume, low-margin businesses that
need to rapidly develop a consistent online revenue
stream.
As a true partner for small and medium-sized
businesses, Interland offers tools and services designed
to help small businesses find, convert and communicate
with customers - delivering on the promise of the Internet
as the new marketing channel. More information about
Interland's new EzClicks paid search advertising programs
can be found at: www.interland.com/ppc/.
About Interland
Interland, Inc. (INLD) is a leading
Web hosting and online services company dedicated to
helping small and medium-sized businesses achieve success
by providing the knowledge, services and tools to build,
manage and promote businesses online. Interland offers
a wide selection of online services, including standardized
Web hosting, eCommerce, application hosting, and website
development, marketing and optimization tools. For more
information about Interland, please visit www.interland.com,
email moreinfo@interland.com or call 1-800-336-9883.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4732979
SOURCE: Interland, Inc.
Interland, Inc., Atlanta
Media Contact
Mike Neumeier, 404-260-2649
mneumeier@interland.com |
