Web Hosts Respond Overwhelmingly to Alabanza's Turnkey Marketing Program [October 4, 2004]

BALTIMORE, Oct 4, 2004 /PRNewswire via COMTEX/ -- Alabanza Corporation, a leader in automated web-hosting solutions, today announced that over three-fourths of its 400 web-hosting resellers have signed up for Alabanza's Momentum Marketing(SM) Program. The high adoption rate demonstrates the industry's need for a turnkey program to help web hosts add customers, improve communications, enhance customer loyalty and retention, and increase revenues and profitability.

In today's ultra-competitive Web-hosting market, web hosts know they need to improve their profitability by consistently up-selling to their existing client base and building new business. However, most web-hosting providers lack the time, expertise and financial resources to develop and implement a marketing and sales program on their own. In response, Alabanza developed Momentum Marketing(SM), which offers a comprehensive suite of 80 customizable, professional and easy-to-use marketing communication tools to promote over 30 products to their customers. Users also benefit from live consultations with Alabanza marketing communications specialists, strategists and industry experts.

Alabanza clients report that the program is helping them trim marketing costs, initiate promotions and enhance client communications. "Momentum Marketing(SM) has given me the ability to launch customized marketing programs so that I can sell more services to my customers and attract new business - all without costing me a dime more," says Lance Odeneal, president of Christian Web Host, which provides support to over 10,000 customers. "For the first time, I feel like I have the tools to proactively grow my business instead of waiting for new business to come to me."

"The fact that over seventy-five percent of our customers have downloaded our program, coupled with the success stories we're hearing from users, illustrates just how much providers need a turnkey marketing resource like Momentum Marketing(SM) to proactively drive revenues," says Eric Rice, Alabanza's Vice President of Marketing. "Alabanza will continue to respond to the needs of its clients to help them better market their businesses and increase profits."

The Momentum Marketing Program(SM) is available exclusively to current Alabanza reseller members at no charge. This powerful free marketing system is available for download exclusively via Alabanza's dedicated client portal, http://www.momentummarketing.info.

Specific components of Momentum Marketing(SM) include:
-- Professionally designed marketing materials including HTML e-mails,
copy, banners, direct mail, collateral and brochures.
-- Customizable telemarketing scripts to assist with sales and business
development.
-- Marketing strategy documents to explain and improve product
positioning, up-selling and cross-selling. A complete list of the
latest marketing materials is available for download for each product,
including recommendations on product and service bundling. For
example, many hosting providers center their business strategy on
price, which erodes profit margins for them. The Marketing Strategy
documents available at http://www.MomentumMarketing.info help current
Alabanza resellers develop a sales program based on value and
effective customer communications.
-- Marketing tips to reinforce and help articulate product benefits and
increase sales.
-- Sales tips to facilitate personal selling skills.
-- An archive of Alabanza announcements to keep members informed of
upgrade issues, software fixes, anticipated release dates for new
products, and any other germane technical or network related
information.
-- Momentum Marketing(SM) team archive helps keep users abreast of the
latest marketing product releases, available materials, and other
sales and marketing issues.

For more information, or for Alabanza members seeking enroll, please visit http://www.momentummarketing.info.

About Alabanza

Alabanza is an award-winning provider of turnkey Web hosting solutions founded in 1995. With more than 400 customers in 54 countries hosting over 200,000 Websites worldwide, Alabanza's high-performance Linux-based servers, comprehensive hosting automation software, secure, high-speed Internet connection, and 24x7x365 support power the Web's most profitable hosting businesses. Alabanza's automation software addresses the demands of hosts, resellers, and Webmasters, delivering functionality for host administration, billing, site deployment, and e-commerce, all in English, Spanish, French, and German. For more information, visit http://www.alabanza.com.

SOURCE Alabanza Corporation

Kent Streeb, HT News, Inc., +1-412-244-9970 or
kent@htnewsinc.com, for Alabanza Corporation; or Deborah Barnett, Alabanza
Corp., +1-410-735-3423 or dbarnett@alabanza.com