Intelliseek
Launches BlogPulse.com to Track Trends, Issues, Personalities
in Blogosphere [May 11, 2004]
CINCINNATI,
May 11, 2004 /PRNewswire via COMTEX/ -- Who's hot and
who's not? What ideas are some of the Internet's most
prolific authors sharing with the world? Which key issues,
phrases, personalities and trends are spilling forth
from the keyboards of influential bloggers? BlogPulse.com
knows.
Now available from Intelliseek Inc.,
BlogPulse(TM) ( http://www.blogpulse.com ) is a free
online search and tracking tool that measures and ranks
"buzz" about key issues, people, phrases and
links that occur daily in more than a million Internet
blogs. Blog is short for "weblog," a type
of self-published diary, journal or daily log that represents
one of the fastest growing areas of published content
on the Internet.
BlogPulse.com serves as a useful and
entertaining research tool for Internet users, consumers,
the media, observers, risk and reputation managers,
pundits, politicians -- anyone interested in tracking
issues, personalities, trends and rumors that are circulating
on the Internet, often before they hit mainstream media.
And with content updated and ranked
daily, BlogPulse.com can be used by bloggers to determine
which blogs attract and generate the most traffic and
to gauge interest in their own blogs. Intelliseek developed
and launched BlogPulse as an outgrowth of the company's
expertise in locating and analyzing unstructured data
and consumer-generated media for marketing and business
intelligence.
"BlogPulse is Intelliseek's contribution
toward new sets of tools that identify and measure what's
happening in the public's mind, society, the marketplace
and on the Internet," says Mahendra Vora, Intelliseek
CEO. "Bloggers are a progressive, influential and
opinionated group, and their important insights can
serve as harbingers of what's on the minds of the public,
consumers, voters -- any individual or group that's
active on the Internet."
The BlogPulse home page offers:
* Links to each day's key trends, phrases, people and
links -- updated
daily.
* A search engine to find specific information in blogs.
* A showcase search tool that graphically charts and
compares key issues,
trends, people and phrases over time.
* A BlogPulse blog that mixes editorial content and
trend-mining tools to
provide interesting tidbits to site visitors.
The blogging boom
In the last two years, easy-to-use blogging
software and low-cost web- hosting fees have opened
up the Internet to hundreds of thousands of blog authors
and blog sponsors, ranging from independent individuals
to media outlets, organizations to political causes,
social observers to quirky personalities. By some estimates,
the Internet now hosts several million blogs, and about
11% of Internet users have visited others' blogs, according
to the Pew Internet and American Life Project.
BlogPulse is built on Intelliseek technologies
that specialize in Internet search, machine-learning
and natural language processing, and the analysis of
the types of unstructured data found in online word-of-mouth
behavior, or consumer-generated media. The company's
flagship solution, BrandPulse(TM), locates and analyzes
"buzz" in publicly available Internet forums,
discussion boards, blogs and web sites.
"With BlogPulse, Intelliseek is
creating a powerful new venue for bloggers to be heard,"
says Pete Blackshaw, Intelliseek's chief marketing officer.
"Like PlanetFeedback, BlogPulse is another outlet
that serves as a listening post for consumers and businesses
alike to keep their fingers on the real-time pulse of
attitudes, opinions and insights."
BlogPulse is free to use and currently
accepts no advertising. For information, call Intelliseek
at 1-877-999-SEEK (7335) or email solutions@intelliseek.com.
About Intelliseek ( http://www.intelliseek.com
)
Intelliseek provides business and marketing
intelligence solutions that transform unstructured data,
including consumer-generated media in public online
forums and discussion boards, into actionable insights
for marketers, companies and brands. Intelliseek's products
include BrandPulse(TM) for marketing intelligence, Enterprise
Discovery Suite(TM) for discovering and mining vast
amounts of unstructured data, and BlogPulse(TM) for
tracking issues and trends in blogs. Intelliseek maintains
headquarters in Cincinnati with sales and support offices
in New York, California and Washington D.C., and the
Applied Research Center in Pittsburgh.
SOURCE Intelliseek
Sue MacDonald, of Intelliseek, +1-513-618-6716,
or
smacdonald@intelliseek.com
http://www.blogpulse.com |
