SoftCom
chooses Quova for ad delivery, fraud prevention
[March 3, 2004]
GeoPoint
produces immediate results - chargebacks reduced 64%
Mountain
View, California --- March 3, 2004
Quova, Inc., the world’s leading
provider and developer of Web geography services and
technologies, announced today that SoftCom Technology
Consulting Inc., a leading worldwide provider of Internet-based
services to consumers and businesses, has chosen Quova’s
GeoPoint for fraud protection and online ad delivery.
SoftCom has deployed Geopoint to the advertising banner
engine on its mail2web.com™ website, an e-mail
retrieval service which attracts 12 million unique visitors
and 100 million page views a month, to enable targeted
banner ad delivery according to the visitor’s
region of origin. And SoftCom’s myhosting.com™,
a web and application hosting service with over 40,000
customers worldwide, has deployed GeoPoint for fraud
prevention.
“We were a longtime customer of
a Quova competitor, but switched to Quova because their
data proved vastly more accurate,” said Michael
Carr, VP of Sales and Marketing for SoftCom, Inc. “Network
detail is one example – our previous service was
able to detect 1859 different network types, while Quova
was able to detect 37,200. And since we’ve deployed
GeoPoint to myhosting.com for fraud detection, our chargeback
rate has dropped 64 percent on average from the levels
we saw with our previous vendor. Quova’s tremendous
performance has made us very glad we switched.”
“We’re delighted that SoftCom
has seen such immediate and dramatic results from partnering
with Quova,” said Gary Jackson, SVP of Field Operations
for Quova. “SoftCom is an innovative thought leader
in Internet services, and their deployment of GeoPoint
for multiple applications in two different areas of
their business model is a gratifying endorsement of
the power of our solutions.”
About SoftCom Technology Consulting,
Inc.
SoftCom Technology Consulting Inc. is a privately held
company headquartered in Toronto, Canada. Founded in
1997 and currently employing more than 35 people, SoftCom
provides valuable Internet-based services to a worldwide
customer base of consumers and businesses. Services
offered include myhosting.com™, a provider of
superior and affordable hosting services to over 40,000
customers in 140 countries, and mail2web.com™,
a premier web-based e-mail retrieval service serving
more than 12 million unique visitors a month. For more
information, please visit http://softcom.biz.
About Quova
Founded in January 2000, Quova, Inc. is the leading
provider of geolocation services to online businesses.
Quova's patented technology provides the geographic
location of Web site visitors in real-time, enabling
businesses to manage digital rights, target content,
detect fraud, conduct site analysis and ensure regulatory
compliance. Quova’s customers and partners include
industry leaders such as Major League Baseball Advanced
Media, The Absolut Company, 24/7 Real Media, IBM SurfAid,
Times Online and Sky Sports. A privately owned company
with investments from Mobius Venture Capital, IDG Ventures,
Nexus Group, Schoffstall Ventures and Fidelity Ventures,
Quova is headquartered at 333 West Evelyn Avenue, Mountain
View, California 94041, with European headquarters in
Amsterdam, The Netherlands. Quova can be reached at
650/528-3700 and on the Web at www.quova.com.
Quova, the Quova logo and GeoPoint are
registered service marks and/or trademarks of Quova,
Inc.
Media Contacts:
Mike Gaynes
Quova Inc.
650.528.3700
mgaynes@quova.com |
