Mailblocks
Signs Adtegrity and ValueClick Media to Represent
[January 8, 2004]
New Ad-Supported Service
LOS ALTOS, CALIFORNIA, and CONSUMER ELECTRONICS SHOW,
LAS VEGAS—January 8, 2004—Mailblocks, Inc.
today announced it has retained Adtegrity.com, Inc.
(Pink Sheets: ADTY) and ValueClick Media, a division
of ValueClick, Inc. (Nasdaq:VCLK), to sell inventory
on its new advertising-supported free Web-based email
service, which was announced here today.
Adtegrity.com's primary business is
the delivery of interactive advertising and marketing
services. The company currently has over 250 Web site
clients under contract and has delivered billions of
ad impressions across its vertical content networks
over the past four years. It ranks among the top ten
ad networks in the industry for size. The company also
provides management services for clients seeking to
drive traffic, sales, or users to their Web site.
ValueClick Media provides Web, E-mail,
Lead Generation and Pay-Per-Click Search online marketing
solutions to help marketers develop customer relationships.
ValueClick Media has partnered with thousands of quality
Internet properties to offer marketers one of the largest
and most reputable online advertising networks, which
reaches approximately 95 million unique users per month
worldwide.
“We have selected two very strong
and highly regarded partners, which bring us unique
ideas, varied strategies and strong business capabilities,”
said Mailblocks' Vice President of Sales and Marketing
Susan Bratton. “With Adtegrity and ValueClick
Media, we can immediately establish an advertising offering
to monetize our free email service while still maintaining
the clean, user-friendly interface that is a hallmark
of our service.”
Bratton specifically cited ValueClick
Media's access to the most revenue-generating ad formats
and the service-orientation of Adtegrity as key factors
in Mailblocks' advertising network selection.
“We are very pleased to have Mailblocks
join our network and for the opportunity to help establish
its ad-supported email service by ensuring that the
site is utilizing its full advertising potential,”
said Adtegrity.com President and CEO Scott Brew.
“We are excited to be adding Mailblocks
to our network of quality online properties,”
said David Yovanno, general manager of ValueClick Media.
“We look forward to delivering superior results
for Mailblocks through our broad media portfolio, optimization
strategies and customer acquisition solutions.”
Mailblocks plans to ultimately employ
graphical advertising, search and co-registration. Mailblocks
will launch its new ad-supported service in phases.
Phase I will focus primarily on large-format, graphical
ads. Formats will include: medium rectangles, skyscrapers,
leaderboards and 468x60 banners. In Phase II, the company
will augment ad formats with co-registration and other
advertising formats.
About
Mailblocks
Mailblocks, Inc. is a new class of Web-based email service
for consumers. Founded in July 2002 by Phil Goldman,
a former Microsoft executive and a founder of WebTV,
Mailblocks started with a simple idea: improve the consumer
email experience—make it better, more manageable
and—above all else—free from the aggravation
of spam. Using state-of-the-art technology, an assemblage
of talented, passionate and experienced individuals
and a customer research driven development model, Mailblocks
is dedicated to helping people restore and fulfill the
true potential of email communication. To learn more
about Mailblocks, visit our Web site at
www.mailblocks.com
or
contact pr@mailblocks.com.
###
For More Information:
Krause Taylor Associates for Mailblocks
Jennifer Edsell Henderson
(408) 918-9085
jennifer@krause-taylor.com |
