United
Online Acquires Consumer Web-Hosting Business from About,
Inc. [April 5, 2004]
WESTLAKE VILLAGE, Calif., Apr 05, 2004
(PRIMEZONE via COMTEX) -- United Online, Inc. (UNTD)
, a leading provider of value-priced Internet subscription
services, today announced that it has acquired the consumer
web-hosting business of About, Inc., a wholly owned
subsidiary of PRIMEDIA Inc. (PRM) , for approximately
$12 million in cash. The business maintains more than
3 million free, ad-supported web sites and has approximately
53,000 pay subscribers. It offers consumers a variety
of affordable personal web-site services, including
hosting, domain and email services. The company has
approximately 30 employees and will maintain its operations
in Orem, UT.
"A key strategy at United Online
is to broaden our offerings of affordable, high-quality
consumer Internet services, and personal web-site services
are a logical complement to our successful, value-priced
Internet access business," said Jon O. Fetveit,
EVP and chief strategy officer of United Online. "In
addition to the numerous cross-marketing opportunities
presented by this acquisition, we view the large free
user base as a valuable asset with untapped potential.
We intend to leverage our marketing experience to realize
that potential."
About United Online
United Online, Inc. (UNTD) is a leading
provider of value-priced Internet subscription services
through a number of consumer brands, including NetZero
and Juno. The company's standard Internet access services
are offered at less than half the standard premium prices
of its major competitors and are available in more than
6,500 cities across the United States and in Canada.
United Online is headquartered in Westlake Village,
CA, with offices in New York City, San Francisco and
Hyderabad, India. For more information about United
Online and its Internet access services, please visit
www.untd.com.
SOURCE: United Online, Inc.
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